YouTube Earnings Calculator: CPM, RPM, Shorts & Engagement Rate

Most channels earn $1 to $10 per 1,000 views on long videos. Finance, business and tech channels with US viewers earn the most, while music, gaming and kids channels earn less.

CPM is what advertisers pay per 1,000 ad impressions. RPM is what you earn per 1,000 views after YouTube's 45% share and after views that showed no ad.

Shorts usually pay $0.02 to $0.10 per 1,000 views, so 1 million Shorts views earns roughly $20 to $100. Creators get 45% of their share of the Shorts ad pool after music licensing.

Join the YouTube Partner Program with 1,000 subscribers plus either 4,000 public watch hours in 12 months or 10 million Shorts views in 90 days.

Add likes, comments, saves and shares on a post, divide by your follower count and multiply by 100. Use the average of your last 10 to 12 posts for a fair number.

Measured against views, 3 to 6% is average, 6 to 9% is good and above 9% is excellent.

Yes. It is free, needs no sign-up and runs in your browser.

Monthly views x the share of views that show an ad x CPM / 1,000 gives what advertisers pay, and the creator keeps 55% of that for long videos. The calculator turns this into RPM, the amount you earn per 1,000 views, and adjusts for niche, country, season and video length.

Finance, business, software and real estate usually have the highest CPMs because advertisers pay more to reach those viewers. Gaming, entertainment and kids content are usually lower. Pick your niche to see a realistic range.

Yes, a lot. Views from the United States, Canada, the UK and Australia usually earn several times more than views from countries with lower ad prices. Choose your main audience country for a better estimate.

Advertisers spend most in October to December before the holidays, so CPMs rise. They are usually lowest from January to March. The Season option applies this effect.

Videos of 8 minutes or more can show mid-roll ads, which usually raises earnings per view. The calculator increases the estimate when you choose 8 min+.

The share of views where at least one ad is shown. It is usually about 45 to 60%, because some viewers use ad blockers or no ad is available.

For ad revenue you need 1,000 subscribers and either 4,000 public watch hours in the last 12 months or 10 million valid public Shorts views in the last 90 days. The Partner Program check shows how close you are.

Shorts revenue is pooled and split. When a Short uses licensed music, part of its share goes to the music rights holders, so the creator earns less. The Shorts tab shows the effect.

Enter a sponsor rate per 1,000 views ($10 to $40 is common for integrations) and the share of your monthly views that carry a sponsor. At 150,000 views, $20 per 1,000 and half your videos sponsored, that is about $1,500 a month on top of ad revenue.

Enter your expected monthly view growth. The calculator grows your views month by month and shows the low to high revenue range for the year.

Rates depend on followers, engagement and niche. The Instagram tab gives an estimated rate card for posts, Reels, Stories and packages, based on your follower tier and engagement rate.

TikTok pays for qualified views on original videos longer than one minute. The TikTok tab estimates Creator Rewards earnings, plus brand deal prices and LIVE gift income.

No. They are estimates from typical industry ranges. Your real CPM and RPM in YouTube Studio are the best guide, so type them in once you have them.

Once your tax info is in AdSense, YouTube withholds US tax only on earnings from US viewers: up to 30% with no tax treaty, or a lower treaty rate. If you do not submit tax info, it can withhold 24% of all your earnings. Pick your case in the Total monthly income card and enter the share of views from the US to see your take-home pay.

Yes. Choose PKR, INR, BDT, EUR, GBP, AED, SAR or CAD under Show in and update the exchange rate to today's rate. The total, the withholding and the take-home pay are shown in that currency next to the USD figures.

Enter your target in the Income goal card. It shows the monthly views you need from ads alone at your RPM, the views you need when sponsors, affiliate links, memberships and merch are included, and how many videos that means at your current average views.

Creators keep 70% of channel memberships and of Super Thanks, Super Chat and Super Stickers. Forty members at $4.99 bring in about $140 a month. Enter your members and fan-funding totals in the Other YouTube income card.

Enter the share of viewers who click your links, the share of clicks that buy and your commission per sale. With 150,000 views, 0.5% clicks, 4% buying and $6 commission, affiliate links earn about $180 a month. Merch adds items sold times your profit per item.

Enter how many subscribers you gain each month and how fast that number is growing. The Subscriber milestones table shows the month you should reach 1,000, 10,000, 100,000 (Silver Play Button) and 1,000,000 (Gold Play Button).

Add your channel name and business email in the Media kit card and click Create media kit PDF. It builds a one-page kit with your subscribers, views, average views per video, Instagram and TikTok stats and suggested rates for integrations, dedicated videos, Shorts, Reels and TikTok videos. Save it as a PDF from the print window.

Facebook pays through its Content Monetization program and Stars. Payouts per 1,000 views are usually lower for Reels and higher for videos of 3 minutes or more with in-stream ads, and depend heavily on audience country. One Star is worth $0.01. The Facebook tab gives a low to high monthly range.

Most income comes from subscriptions, where streamers keep 50% as standard or 60 to 70% in Partner Plus, plus ads, Bits (100 Bits = $1) and tips. The Twitch tab adds these up from your subscribers, average viewers, hours streamed and ad minutes per hour.

Affiliate needs 50 followers, at least 500 minutes streamed on 7 different days and an average of 3 viewers in the last 30 days. The Partner path needs 25 hours streamed on 12 days with an average of 75 viewers. The Twitch tab checks both.